Vivid Gold

A video game specialty brand enabling everyone discover the joy of gaming.

Vivid Gold’s Business Units

• Retail Store: Sells video game hardware, software, and accessories through an e-commerce platform and dark store model, with plans for future franchising.
• Gift Cards & Vouchers: Provides digital content distribution via a q-commerce platform serving Africa.
• Fan Engagement Agency: Uses video games to create immersive experiences that bring people together and resonate with diverse audiences.
• Esports Academy: Incorporates esports into education to promote digital literacy, career opportunities, and essential STEM and soft skills.

A community manager:

• Serves as the bridge between the brand and its audience.
• Represents the brand's voice, tone, and moderation across community support, content creation and distribution, and phygital engagement, fostering trust and presence both online and offline.
• Adds a human touch to the brand’s online presence, valued by both consumers and the company.
• Shapes the brand’s personality and builds consumer trust, driving increased awareness and enhanced company performance, making it a vital part of any marketing strategy.

Role Responsibilities:

Develop and deliver impactful, high-quality gaming content that aligns with the brand’s tone and engages the audience. This includes creating content across various formats—scripting, report-style videos, editorial writing, direct communication, live streaming and on-demand multimedia—tailored to the brand’s audience personas and commercial goals.

Key Deliverables:

• Showcasing Products & Services
• Event Coverage
• Providing Gaming Industry Insights (news, trends, and updates)
• Live Streaming & Broadcasting
• Spearheading Promotions, Campaigns, and Activations (in-house or in collaboration with partners)
• Manage public relations activities, addressing both positive and negative situations.
• Monitor and report on key performance indicators, ensuring content is tailored to the brand's ideal audience, not just aiming for larger reach.
• Ensure all messaging is prompt, consistent with the brand, and empathetic to build a loyal and delighted community.

Delivery strategy:

• Should offer value and be helpful, without being overly assertive.
• Should align with the brand’s core values.
• Should be optimized with relevant keywords to boost visibility.
• Should be engaging, encouraging shares and backlinks.
• Should establish an emotional connection with the audience.
• Should inspire the audience to take action.

Content strategy:

Plan, script, create, edit, and publish content, leveraging available resources to deliver high-quality content quickly and efficiently and on time. This will involve the following approaches:

• Research: Identify and understand customer profiles while defining content goals.
• Ideation: Conduct keyword research, trend analysis, competitor analysis, and brainstorming content concepts.
• Creation: Develop content calendars, establish style and tone-of-voice guidelines, and optimize content for visibility and engagement.

 Role Requirements:

• Solid understanding of the video game industry, including content creation, copywriting, or marketing.
• Strong communication skills, both online and in-person.
• Passion for building and implementing long-term community-focused content strategies.
• Proficient in social media tools to drive interest.
• Empathy, good listening skills, and adaptability to promote positive brand impressions.
• Actively research and stay updated on industry trends and hot topics.
• Ability to set goals and objectives, balancing passion, while aligning with company revenue goals.
• Foster inclusivity through clear communication and uphold behavior guidelines on and off duty.
• Flexibility to adapt to new industry expectations, gaming industry is constantly evolving.
• Strong affinity for connecting with audiences and building relationships.
• Use content marketing to foster valuable discussions, boost engagement, and enhance brand sentiment.
• Strong interest in digital media.

1. Content Creation: Producing videos for social platforms
2. Video Editing: Using tools like Adobe Premiere Pro or Final Cut Pro for video editing.
3. Storytelling: Creating vlogs, documentaries, or short form content (reels, stories etc)
4. Trends & Challenges: Participating in video challenges or integrating new trends.
5. Learning & Experimentation: Exploring new tools, techniques, styles or formats.
6. Live Streaming: Hosting interactive streams for gaming or tutorials.
7. Partnerships: Working with other creators on projects.
8. Community Engagement: Hosting capability with a strong on-camera presence and comfort with live broadcasting.

• Resilience to handle both positive and challenging community interactions.
• Build trust with higher-ups, minimize micromanagement, and ensure your judgment and decision-making are valued and relied upon, reflecting your commitment in the task at hand.
• Balance spontaneous content opportunities with pre-planned content schedules.
• Attribute: Females are welcome to apply, but preference will be given to males under 35 years of age.
• Must be based in Nairobi, Kenya.
• Open to local, regional, or international travel.
• Certification in Media, Arts, Communication or a related field.

Engagement Framework:

• Date to commence: immediately, upon confirmation from February 2025.
• Monthly Retainer: The specifics will be determined in a one-on-one meeting, tailored to your level of experience in the exact Community Management role.

1. 0 - 1 Years Experience: KES 30K - KES 50K/mo Base Pay
2. 2 - 3 Years Experience: KES 56K - KES 85K/mo Base Pay
3. 4 - 6 Years Experience: KES 92K - KES 113K/mo Base Pay

• Probation: None
• Onsite Engagement: At Vivid Gold HQ, located along the Northern By-Pass, Nairobi, Kenya.
• Proposed Full-time Hours: Monday – Friday [6 Hours]

1. Mid-Morning: 11:00 am - 2:00 pm
2. Break: 2:00 pm - 3:00 pm
3. Late Afternoon: 3:00 pm - 6:00 pm

Note: Hours can be adjusted based on your availability.

• Half-day Hours: 11:00 am - 4:00 pm [National Holidays]
• Off Days: Saturday and Sunday

Note: If event engagements take place on off days, the off day will be rescheduled to the first day / (s) of the week.

• Compliance: Strict adherence to Kenya's statutory employment regulations and entitlements.
• Employment Type: Permanent, with a 30-day notice period for termination by either party.

Additional Perks:

• Collaboration: A collaborative framework for content that is shot, edited, and features you on-camera, with Vivid Gold serving as the primary publisher.

1. Enable content collaboration with your account profile across social media platforms that support collaborative features.
2. Develop a revenue sharing model leveraging multiple streams generated from Vivid Gold monetized account profiles, including ads, live streaming, sponsorships, subscriptions, affiliate marketing, creator funds, among others.

• Events Allowance:

1. Local events: Ksh 2,500 per day (local logistics provided).
2. International events: $20 per day (B&B accommodation and international logistics provided)

• On Demand Multimedia Production: Involves the creation of online digital courses, as needed, priced at $1 per minute of video.
• Content Equipment: Provided in-house.
• Learning & Development: Opportunities to attend courses, conferences, and training seminars.
• Birthday Leave: Enjoy a paid day off on your birthday.
• Paid Overtime: Computed based on your monthly retainer and accurately tracked hours.
• Mandatory Annual Leave: 28 days per year.

More about Vivid Gold, check the link below:

https://linktr.ee/vividgold